close-up of beautiful floral arrangements with a candle, elegantly arranged in a living room corner, highlighting the soft glow and serenity in seasonal photography.

Seasonal Photography for Brands: Behind the Scenes of a Spring + Summer Shoot with Big Ass Luxuries

Filed in:

When it comes to brand storytelling, timing matters. Over the years of photographing everything from interiors to lifestyle campaigns, one thing’s become clear, seasonal photography can be for amplifying your brand voice and helping you truly connect with your audience.

Earlier this year, I had the joy of working with Big Ass Luxuries to capture a full content shoot built around three themes: Spring, Mother’s Day, and early Summer. The goal? To create a gallery of intentional, versatile images that evoke emotion, fit naturally into seasonal campaigns, and ultimately support their marketing efforts through every channel.

Let’s pull back the curtain on what goes into a seasonal brand shoot like this one, how it benefits your business, and why professional photography can play a major role in your visibility and sales.

A woman arranging fresh flowers on a kitchen counter while smiling, with a lit candle and seasonal fruit in the background, showcasing the warmth of a cozy home and the beauty of seasonal floral arrangements. Perfect for seasonal photography highlighting relaxed moments at home.

A stylish living room with a fireplace, decorated with white flowers, a lit candle, and seasonal decor, capturing a peaceful, elegant setting for seasonal photography that embodies comfort and home beauty.

A woman receiving a gift box containing luxury candles, surrounded by delicate flowers and soft lighting, captured in a moment of warmth and excitement perfect for seasonal branding photography.

Why Seasonal Photography Matters for Your Brand

Seasonal photography isn’t just about adding pumpkins in October or florals in April (though I love a well-placed seasonal touch!). It’s about using your brand visuals to speak directly to how your audience feels during certain times of year.

When your photos reflect the season, they become more relatable, timely, and emotionally engaging. Whether you’re highlighting cozy family traditions in the fall, fresh beginnings in the spring, or sun-soaked leisure in the summer, you’re helping potential customers see themselves in your product or service.

And in terms of marketing? Seasonal photography gives you:

Content you can repurpose year after year
Increased engagement on social media
A stronger emotional connection with your audience
Higher likelihood of catching the eye of editors, influencers, and retail buyers

The magic is in the timing and the storytelling!

Two women enjoying drinks and snacks outside, with a lit candle adding ambiance to their seasonal poolside celebration, embodying the perfect summer vibe for seasonal lifestyle photography.

A joyful group of women at a beautifully set table with candles and floral arrangements, toasting together for a festive celebration, showcasing the perfect moment for capturing seasonal connections in photography.

The Story Behind the Big Ass Luxuries Spring + Summer Shoot

This shoot with Big Ass Luxuries was designed to reflect three distinct moods, each tied to a specific season. While the products (luxury candles) stayed consistent, styled and captured to reflect the emotional tone of the season.

1. Mother’s Day: Warmth, Connection, and Everyday Magic

The Mother’s Day section of our seasonal photography shoot focused on what really matters: those little moments of love and connection.

We styled scenes around everyday rituals like cooking in the kitchen, playing games, and enjoying quiet conversations. The goal was to highlight the emotional value of the product, a candle that fills your home with warmth and reminds you of the people you love.

A joyful family enjoying a cozy table setting with candles, flowers, and seasonal decor, perfect for seasonal photography showcasing warmth and connection.

Two women holding glasses of sparkling drinks while standing near a kitchen counter, surrounded by seasonal ingredients and a lit candle—perfect for branding photos capturing joyful moments.

A woman pulling freshly baked muffins out of the oven, with a lit candle beside her, showcasing a cozy home atmosphere

2. Spring: Fresh Starts and Light-Filled Spaces

For spring, we leaned into a feeling of renewal and effortless beauty. This was all about soft pastel tones, delicate florals, and light streaming through windows.

We created cozy corners with layered linens, crisp white backdrops, and intentional props that brought softness and texture into the frame. Every detail, from the color of the matchbook to the placement of a bloom, was curated to evoke a sense of calm, hope, and fresh beginnings.

This is the heart of seasonal photography! Using visuals to tap into seasonal feelings your audience is already craving.

A heartfelt moment between a mother and daughter exchanging a gift, a perfect capture for seasonal photography celebrating family love and gifting traditions.

A close-up of beautiful floral arrangements with a candle, elegantly arranged in a living room corner, highlighting the soft glow and serenity in seasonal photography.

A smiling woman preparing flowers in a kitchen with a luxurious candle lit beside her, capturing the essence of seasonal photography in a relaxed setting.

3. Summer: Outdoor Joy and Scented Memories

For the early summer portion, we took things outdoors to show how these candles elevate everyday rituals. Think: a game of mahjong with girlfriends on the patio, a backyard picnic with fruit and sparkling drinks, or unwinding poolside after a long week.

A group of friends enjoying a game of Mahjong outside with a beautiful floral arrangement and a candle burning, captured in a moment of seasonal photography for a spring branding shoot.

Three friends celebrating together by the pool with glasses of wine, a perfect moment for seasonal photography featuring a bright and sunny spring atmosphere.

These scenes were styled to feel vibrant, a little playful, and full of life. We wanted people to imagine smelling the candle while sipping rosé, or lighting one as the sun goes down on a summer night.

A close-up of a hand holding a drink, with a candle by her side

beautifully styled picnic with fresh fruits, cheeses, and a candle, surrounded by a pool and greenery

A woman relaxing by the pool, reading a book with a refreshing drink in hand, surrounded by candles and fresh fruit

How to Incorporate Seasonal Photography into Your Brand

If you’re an interior designer, product-based business, or creative entrepreneur, here are a few ways to think about using seasonal photography in your brand marketing:

Plan your photoshoots ahead of the season (this allows time for image editing, marketing, and publishing)
Create 2-3 styled vignettes per season that match your audience’s lifestyle or aspirations
Use the images across your blog, website, Pinterest, and email marketing to keep your visuals cohesive
Collaborate with a photographer who understands storytelling and can help you pull out emotion from every scene (hi, that’s me!)

The key to seasonal content is strategy. And a well-planned photoshoot can give you content for an entire season of promotions.

A close-up shot of a woman enjoying a drink by the pool with a candle lit beside her

A beautiful arrangement of cheeses, fruits, and a bottle of wine, surrounded by seasonal florals and a candle, photographed in a vibrant and warm summer setting.

a beautiful floral arrangement and a candle burning, captured in a moment of seasonal photography for a spring branding shoot.

What Makes Seasonal Photography Worth the Investment?

I’m all about photos that work for you long after the shoot is over. When you invest in professional seasonal photography, you’re not just booking a pretty shoot, you’re building a library of emotional, on-brand visuals that align with your messaging year-round.

It allows you to show up consistently and professionally, build brand recognition, and create deeper resonance with your audience.

Plus, these photos create instant trust. When someone lands on your site or social media and sees imagery that feels like the season they’re in, they stop scrolling. They stay longer. They want to know more.

That’s the power of a good photo, especially when it’s tied to a well-timed story!

Book your Houston Brand Photographer!

If you’re dreaming up content for the next quarter, now is the time to start planning. Whether you’re looking to highlight your latest designs, promote a product launch, or simply show up for your audience with intention, seasonal photography is one of the best ways to do it.

Contact me to book your shoot or learn more about how we can work together! Check out more of my work on Pint e rest!